The challenge
Nowadays, stereotypical images and misinformation create a massive gap between female and male orgasms. Through movies, pop culture, and mainstream porn, young people get displayed a narrow frame of mainly heterosexual sex – suggesting that intercourse is the most important thing.
But in fact, only 20-30% of women orgasm through intercourse without simultaneous clitoral stimulation! (source)
When the sex toy pioneers from Fun Factory approached us to work on the product launch of MEA, their very first premium suction toy, the mission was clear: create an identity and communication concept that would celebrate female pleasure and leave behind dusted stereotypes.
Our impact
Together with Fun Factory’s Jordis Meise, Caro co-led the successful product launch project, ensuring an inclusive view on (and representation of) the female orgasm.
Her contributions range from research to provide a holistic context for all contributors’ work, to strategic consulting around naming and positioning, to art direction, and to making sure all different work streams connect.
The result is a truly unique product identity that successfully opens up the premium sector for Fun Factory—and clearly conveys female pleasure in a positive and non-judgemental way.
Part of our job was to create the brand story in collaboration with @hyperfocus.cc.
And this is what @loopinglovers brought to life in this BEAUTIFUL video.
