The challenge
As a well-established business network in Germany, Xing wanted to look beyond its core business demographic and specifically address the needs of young people. To create meaningful solutions, they first had to learn from them: What motivates them? What do they need and expect in the new job market? What is their understanding of happiness in the workplace? How can Xing help them and add real value?
Our impact
By developing and facilitating a co-creative process based on a bespoke version of the classic design sprint, we were able to move from problem analysis to prototype in just two days.
By putting a group of young professionals at the centre of this process, we gave them a unique opportunity to share their perspective, engage directly with key decision makers in the company and actively shape the product roadmap according to their own needs. As a bonus, they all enjoyed free hands-on training in the Design Thinking methodology.
